Amazon Fee Cuts Ahead: Better Margins for European Sellers in 2026

Amazon has announced one of its largest European fee reductions to date, aiming to strengthen its partnership with the hundreds of thousands of independent sellers powering its marketplace.

Today, over 60% of all Amazon orders in Europe come from third-party sellers — mostly SMBs — who together list billions of products and support 350,000+ EU jobs, many outside major cities.

Amazon says operational improvements and fulfilment efficiency gains are allowing them to pass savings back to sellers — at a time when competitive pricing is more crucial than ever.

🔻 Average Fee Reduction: €0.17 per Unit (2026)

Beginning December 15, 2025, most fee changes will gradually go live across Europe. The headline:
➡️ €0.17 less fees on average per unit sold

Specific reductions include:

  • Fulfilment by Amazon (FBA):
    Parcels to become cheaper by €0.32 per unit in the UK, DE, FR, IT and ES

  • Clothing & Accessories referral fees:

    • 8% → 5% for products up to €15

    • 15% → 10% for items between €15–20

From February 1, 2026, more price-sensitive categories benefit:

  • Home products: 15% → 8% (under €20)

  • Pet clothing & food: 15% → 5% (under €10)

  • Grocery & Supplements: 8% → 5% (under €10)

Plus:

  • Low-Price FBA eligibility expands to products ≤ €20
    → Average €0.45 per unit FBA savings

  • Deal promo fee caps lower across Europe
    (e.g., Lightning Deals → €300 in Germany, €100 in FR/IT/ES)

But Not Without Some Higher Costs

To balance network efficiency, Amazon will increase certain fees:

  • Monthly storage

  • Returns-to-seller

  • Liquidation handling

  • FBA fees in NL, SE, BE, IE, PL

These adjustments mean a small average increase of €0.02 per unit for items relying on those services.

Why it Matters for Cross-Border Sellers

Strategic implications for 2026

  • Europe remains a high-growth marketplace with strong SMB performance

  • Lower costs create pricing room in highly competitive categories

  • Under-€20 products gain the most — big win for fast-moving consumer goods and impulse buys

  •  Apparel promotions become more profitable again (after years of margin pressure)

➡️ The clear message:
Amazon wants sellers investing more deeply in selection, deals, and FBA adoption — while remaining price-competitive globally.

Source: aboutamazon.eu