Amazon is preparing a fresh round of investments in Poland, with more than 5 billion euros set aside for the period from 2026 to 2028. The announcement follows the company’s earlier spending in the country, which it says exceeded 10 billion euros between 2012 and 2025.
Poland continues to gain weight in e-commerce
The new investment fits into a broader growth story for the Polish market. Poland has climbed into the group of the world’s 20 largest economies, while e-commerce is still expanding at a solid pace. In 2025, online retail turnover in the country reached 21.5 billion euros, up 6.8 percent compared to a year earlier. Another increase is expected in 2026, with forecasts pointing to growth of around 7.1 percent.
Consumers are increasingly comfortable buying online
Polish shoppers are not only spending more online, they are also doing so more regularly. Data shows that 75 percent of consumers in Poland make an online purchase at least once a month. At the same time, 71 percent of online shoppers say they feel more secure when ordering through marketplaces.
Amazon is building on its local momentum
In Poland’s marketplace landscape, Allegro remains the dominant player, but Amazon has grown into the number two position since its local launch in 2021. The company says its previous investments in the country covered logistics infrastructure, jobs, support for Polish small and medium-sized businesses, and technology projects.
Poland is becoming more important in Amazon’s European strategy
According to Amazon, Poland stands out because of its strong economic performance, maturing tech environment, and entrepreneurs with international ambitions. The company says it wants to strengthen its role in the market and support Poland’s further rise as an important business hub in Europe.
Part of the money will go into a new fulfillment center
A share of the new funding will be used to expand Amazon’s logistics operations in Poland. One of the key projects is a new fulfillment center in Dobromierz, planned at 200,000 square meters. The site is expected to include automation technology and around 5,000 robots. Amazon has not yet shared a timeline for when the facility will be fully up and running.
Local expansion goes beyond warehousing
With the new location, Amazon’s fulfillment network in Poland will grow to 12 centers. The company is also adapting its platform to local preferences. A recent example is the addition of BLIK, a widely used Polish payment method, to its online checkout options.
