Cross-Border Workshops at RZEcommerce
Not another “sit and listen” session
On 12 March 2026, the Cross-Border Commerce Association joined RZEcommerce 2026 as an expert delegation focused on one thing: helping e-commerce companies better understand cross-border growth.
Instead of a classic stage talk, we ran a closed 75-minute workshop in small groups. The topic was clear and practical:
How can e-commerce brands choose, enter, and scale in new foreign markets without wasting months on guesswork?
We talked about real market questions, not theory. Germany, Spain, the Balkans, Western Europe – and the tricky details that often decide whether expansion works or gets messy.
The cross-border crew
The workshop was led by the Cross-Border Commerce Association delegation:
Damian Kuczyński – Salesupply
Maciej Zagórowski – Zaufane.pl
Olga Pijanowska – Salesupply
Rafał Wachnik – uKONTENTowani
Nikola Ilchev – Balkan eCommerce Summit
Mark Torok – CrossBorder24
Marcin Pondo – CrossBorder24
Together, they brought practical experience from different parts of the cross-border puzzle: market entry, trust, localization, content, customer experience, regional know-how, and scaling.
Because going abroad is never just one thing. It’s not only logistics. It’s not only translation. It’s the whole machine.
A Look Inside the Workshops
Want to Be in the Room Next Time?
Join the Cross-Border Commerce Association community and stay close to what’s happening in cross-border e-commerce.
We’ll keep you updated about our private, intimate meetups, larger industry events, and selected cross-border commerce gatherings from around the world – the kind of events where useful conversations actually happen.