EU Moves to Curb Ultra-Cheap Imports From Temu and AliExpress
The European Union is preparing new rules that could reshape how consumers in Europe shop on platforms like Temu and AliExpress. Although the planned fee per parcel is expected to be relatively small, its overall impact on cross-border ecommerce may be far-reaching.
The proposal is part of a broader effort to level the playing field for European sellers and address the growing influx of low-cost goods entering the EU market. Many of these products, often shipped directly from outside the bloc, currently benefit from duty exemptions — a situation EU policymakers increasingly see as outdated.
Addressing Quality and Safety Concerns
EU institutions have raised concerns that a significant share of low-priced imports, particularly from Chinese marketplaces such as Temu, Shein, and AliExpress, may not fully comply with European safety and quality standards. Beyond consumer protection, there is also a growing environmental dimension to the issue.
Low-cost items — especially in categories like fashion and small electronics — tend to have short lifespans, contributing to rising volumes of waste. As a result, local authorities across Europe are facing mounting pressure on waste collection and recycling systems.
Under the proposed framework, producers — including those based outside the EU — could be required to help cover the costs associated with waste management.
Changes Expected From Mid-2026
The new measures are expected to take effect from July 2026. They are intended as an interim step toward a more comprehensive reform of EU customs rules.
In the longer term, the EU is considering removing the current duty-free threshold for imports valued below €150. If implemented, this would mean that all incoming goods — regardless of value — would be subject to standard customs procedures and charges.