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Maciej Zagórowski

Maciej Zagórowski

COMMERCE GROWTH STRATEGIST, EXPERT IN PERFORMANCE & SEO, GTM POLAND
Maciej Zagórowski is an entrepreneur and e-commerce growth strategist with over 15 years of experience in digital marketing. He is the founder of FEB – Fabryka e-biznesu, co-founder of KiwiKick, and creator of Zaufane.pl, a review platform supporting online credibility. Maciej helps e-commerce companies scale through performance marketing, SEO, and trust-building systems that enable successful expansion into international markets.

About Expert

About Maciej Zagórowski – E-Commerce Growth & Performance

Maciej Zagórowski is an entrepreneur, e-commerce strategist, and founder of FEB – Fabryka e-biznesu, a performance marketing agency he has been developing since 2008 into one of Poland’s leading digital marketing teams. Under his leadership, the company has earned distinctions such as Deloitte Technology Fast 50 (Rising Stars) and Google Premier Partner status.

For over 15 years, Maciej has helped online brands scale their growth through data-driven performance marketing, SEO, and digital strategy. He has co-created and supervised campaigns for brands such as Stiga, 4F, and New Balance, generating tens of millions in revenue.

Beyond FEB, Maciej is also the co-founder of KiwiKick, a project introducing AI-driven SEO solutions that help e-commerce businesses improve search visibility and expand their reach across international markets. He is also the creator of Zaufane.pl, a review platform that supports online stores in building credibility and customer trust through verified reviews — a key element in increasing conversions in cross-border e-commerce.

Through his work across these initiatives, Maciej supports companies in strengthening their digital presence, building scalable marketing systems, and successfully expanding their sales internationally.

Areas of Expertise

  • Cross-Border E-Commerce Growth
  • Performance Marketing (PPC)
  • SEO & AI-Driven Search Optimization
  • Digital Strategy for International Brands
  • Online Trust & Reputation in Cross-Border Commerce
  • Scaling E-Commerce Operations

Cross-Border E-Commerce Growth

  • Strategies for international expansion of online stores.
  • Scaling cross-border sales across multiple markets.
  • Market entry strategies for e-commerce brands.
  • Building global digital growth frameworks.

Performance Marketing (PPC)

  • International Google Ads and paid acquisition strategy.
  • Performance marketing for e-commerce scaling.
  • Conversion optimization and campaign analytics.
  • ROI-driven paid acquisition strategies.

SEO & AI-Driven Search Optimization

  • AI-based SEO solutions for e-commerce platforms.
  • International SEO strategies for global visibility.
  • Technical SEO and organic traffic scaling.
  • Search optimization for cross-border growth.

Digital Strategy for International Brands

  • Building scalable digital marketing strategies.

  • Multi-channel e-commerce growth planning.

  • Online brand visibility in global markets.

  • Data-driven digital expansion strategies.

Scaling E-Commerce Operations

  • Customer acquisition strategies for online stores.

  • Growth systems for high-revenue e-commerce brands. 

  • Marketing automation and performance optimization.

  • Building scalable marketing infrastructures. 

Online Trust & Reputation

  • Building customer trust through verified reviews.

  • Reputation management systems for e-commerce.

  • Trust signals that increase international conversions.

  • Strategies for reducing trust barriers in cross-border sales.

Why Work with Maciej 

Maciej combines entrepreneurial experience with deep expertise in scaling digital businesses internationally. As the founder and co-founder of several digital ventures, including FEB, KiwiKick, and Zaufane.pl, he helps e-commerce companies build scalable marketing systems, strengthen online credibility, and successfully expand into international markets.

Book a call with our experts:
contact@cross-border-association.com