Menu
Marcin Pondo

Marcin Pondo

GTM Specialist for CEE, Customer Care and Fulfillment
The CEO of CrossBorder24 (formerly known as Consulting Hungary), who has been supporting the international expansion of e-commerce businesses in Europe for over 10 years. His diverse experience and flexible, cost-effective solutions enable his clients to maximize their sales and increase operational efficiency in new markets.

About Expert

About Marcin Pondo – Cross-Border Operations Architect

Marcin Pondo is a visionary e-commerce strategist and logistics expert serving as CEO of CrossBorder24 (formerly known as Consulting Hungary), where he has helped numerous e-commerce businesses successfully enter and scale across Central and Eastern Europe. With over 15 years of leadership in international transport, logistics, and market expansion, he blends deep industry expertise with an agile approach focused on results.

Having once been an e-shop owner himself, Marcin comes from the same world as the clients he now supports—giving him firsthand understanding of the challenges, decisions, and pressures online sellers face every day.

Based in Hungary since 2009, Marcin holds master’s degrees in Supply Chain Management & Global Logistics (University of Huddersfield, UK) and Economics (University of Rzeszów). His hands-on understanding of regional dynamics—particularly in Hungary and Romania—makes him a trusted partner for cross-border growth and operational excellence

 

Areas of Expertise

  • Market Entry Strategy & Localization
  • Fulfillment & Logistics
  • Customer Service Optimization
  • Marketplace & Multi-Platform Sales
  • Consulting & Legal/Financial Support
  • Cross-Border Operations & Strategy

Market Entry Strategy & Localization

  • Adapting brand, content, payment, and customer experience for local markets. 

  •  Aligning operations with regional legal and consumer frameworks.

  • Helping European brands establish fast, efficient entry to CEE markets

Fulfillment & Logistics

  •  Designing cost-efficient, scalable fulfillment and delivery systems.

  • Coordinating shipping, last-mile delivery, and returns.

  • Setting up fulfillment hubs in target markets for optimized operations.

Customer Service Optimization

  • Building native-language customer support and local contact infrastructure in all channels preferred by the local customer. 
  • Improving customer communication and satisfaction metrics.
  • Integrating service with logistics and sales channels for seamless experience. 

Marketplace & Multi-Platform Sales

  •  Assisting with global and regional marketplaces (e.g., Amazon, Allegro, eMAG, Skroutz, Kaufland) and omnichannel integration.

  • Implementing automation and platform synchronization.

  • Optimizing multi-country sales performance.

Cross-Border Operations & Strategy

  • Leading international logistics and IT implementation projects.

  • Delivering strategic roadmaps for scalable expansion.

  • Combining global logistics vision with local execution.

Consulting & Legal/Financial Support

  • Providing consultancy on local regulations, taxation, and compliance.

  • Supporting contract setup and accounting for smooth market operation.

  • Guiding clients through cross-border administrative processes.

Why Work with Marcin

Marcin combines on-the-ground experience in CEE markets with a global outlook on e-commerce growth. His rare blend of strategic insight and operational know-how allows clients to expand efficiently and sustainably. He provides complete support from market entry to fulfillment, customer care, and compliance ensuring a smooth and cost-effective transition into new markets. His proven track record and leadership make him a trusted partner for businesses seeking to grow across borders.

Book a call with our experts:
contact@cross-border-association.com