Zaufane.pl

Zaufane.pl to kompleksowa platforma, która pomaga firmom — zarówno B2B, jak i B2C — budować silną reputację online poprzez skuteczny marketing opinii. Uruchomiona w 2019 roku w Rzeszowie we współpracy z eKomi, automatyzuje zbieranie, zarządzanie i prezentowanie autentycznych opinii o produktach i sprzedawcach — zgodnych z dyrektywą Omnibus — w nawet 26 językach. Zebrane rekomendacje są wyświetlane w formie ocen gwiazdkowych na stronach klientów, w wynikach organicznych wyszukiwania oraz w reklamach Google i Microsoft, zwiększając zaufanie i konwersje.

Zaufane.pl is a comprehensive platform that helps businesses—both B2B and B2C—build a strong online reputation through effective review marketing. Launched in 2019 in Rzeszów in partnership with eKomi, it automates the collection, management, and display of authentic product and seller reviews—compliant with the Omnibus Directive—in up to 26 languages. Collected testimonials are showcased as star ratings on clients’ websites, in organic search results, and within Google and Microsoft Ads, driving both trust and conversions.

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Industries Served

E-commerce, Retail, B2B Services

Geographic Coverage

All European languages

Language Capabilities

Europe

Areas of Expertise

Review Collection & Automation

  • Automated review collection from customers

  • Post-purchase review requests

  • Verified product and seller reviews

  • Automated feedback workflows

Online Reputation Management

  • Building trust through authentic customer feedback

  • Monitoring and managing online reviews

  • Strengthening brand credibility in digital channels

  • Supporting reputation-driven marketing strategies

Conversion Optimization Through Social Proof

  • Displaying reviews directly on websites

  • Integrating star ratings into search results

  • Increasing conversion rates through trust signals

  • Supporting purchase decisions with verified feedback

Review Marketing & Visibility

  • Using reviews as marketing assets

  • Displaying star ratings in Google Ads and Microsoft Ads

  • Enhancing organic search presence

  • Leveraging testimonials for brand credibility

Compliance & Trusted Reviews

  • Omnibus Directive compliant review systems

  • Verified review processes

  • Transparent review publication standards

  • Building legally compliant trust mechanisms

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