Polish E-commerce: Insights From 2025 Show Shoppers Going Global And Mobile

Poland’s e-commerce has officially come of age. The 10th edition of the OmniCommerce “Kupuję Wygodnie 2025” report from the Polish Chamber of Electronic Economy paints a vivid picture of a market that’s not just thriving – it’s transformed how Poles shop, live, and think about consumption.

As discussed in the latest episode of the Sukces na Marketplace podcast, this decade-long data snapshot highlights one central fact: online commerce is no longer an alternative – it’s the default.

Everyone’s Buying Online And Most Do It Constantly

Every Polish internet user has made an online purchase at least once, and 93% now do so regularly. A third of consumers buy online five or more times each month. “Online first” is no longer a business strategy – it’s simply a lifestyle.

This growing maturity of the Polish digital market reflects broader global trends: convenience, transparency, and price comparison drive habits. In fact, six in ten shoppers admit they turn to online stores primarily to save money – an important behavioral shift in the era of inflation and rising living costs.

The Mobile Era Is Here

If there’s a revolution shaping Polish e-commerce, it’s mobile.

The report shows that 65% of consumers shop on their smartphones, and nearly 40% finalize purchases directly on mobile devices — more than on laptops.

What’s driving this dominance? Apps.
A staggering 90% of mobile users shop via dedicated apps, citing personalized discounts, exclusive offers and, above all, speed. One in three shoppers values simplicity and quick payments most.

The takeaway is clear: lacking a well-optimized mobile experience is no longer a minor flaw. It’s a direct threat to conversion. Every extra click, every slow-loading page risks losing a customer.

The Omni-Commerce Mindset

Shoppers no longer distinguish between channels – and brands can’t afford to either.
The report shows that 71% of consumers buy products from the same brand both online and in physical stores, while 84% research in-store before purchasing online.

Returns are also part of this hybrid reality: 38% of buyers already return online orders in brick-and-mortar stores. Consistency across channels – in pricing, promotions, and service – has become a baseline expectation.

Any inconsistency is more than an inconvenience; it’s a barrier.

The Critical Point: Payment and Delivery

One of the most alarming findings: 82% of consumers abandon their shopping carts.
The reasons are often mundane – lack of preferred payment or delivery methods.

The convenience race is fierce.

• Parcel lockers dominate, chosen by 56% as their standard delivery method.
• 45% of shoppers are willing to pay extra for ultra-fast, same-day or even one-hour delivery.
• In payments, BLIK leads with 32% usage, while digital wallets (Apple Pay, Google Pay) and Buy Now, Pay Later (BNPL) solutions continue to rise – the latter already used by two-thirds of Polish online shoppers.

For merchants, flexibility isn’t optional anymore – it’s survival.

Cross-Border and Re-Commerce Take Center Stage

Two megatrends are reshaping the market beyond convenience and speed.

1. Cross-border shopping.
A remarkable 86% of international purchases now come from outside the EU, led by platforms such as Temu, Shein, and AliExpress. Price sensitivity and simplicity still rule even when delivery takes longer.

For Polish sellers, this means one thing: competition is global, not local.

2. Re-commerce.
Sustainability meets economy.
The resale boom is real – 56% of Poles buy used items online, up 14 points year-on-year, and 54% sell their pre-owned goods (+27 points). It’s no longer a niche; it’s a mainstream market that merges thrift, ecology, and digital efficiency.

Traditional retailers should view this not just as competition, but as a new opportunity.

Beyond “Just Being Online”

The OmniCommerce report closes with a powerful question:
Do Polish businesses actually have a strategy for this new landscape?

Listing products on marketplaces and waiting is no longer enough. Success now demands data-driven strategy, a deep understanding of customer journeys, and constant adaptation. Knowing where your client is and anticipating what they’ll want next, has become the ultimate advantage.

Because in 2025, it’s not the best product that wins.
It’s the brand that’s present, relevant, and frictionless – exactly where the customer already is.

Source: Discussion based on the Sukces na Marketplace podcast and the “OmniCommerce. Kupuję Wygodnie 2025” report by the Polish Chamber of Electronic Economy, summarized on ecommercenews.pl.