Refurbed expands into new European markets
The European recommerce sector is gaining momentum as Austrian marketplace Refurbed reports a major milestone: more than €3 billion in cumulative gross merchandise volume (GMV). Alongside the announcement, the company confirmed plans to significantly expand its presence across Europe.
Founded in Vienna in 2017 by Peter Windischhofer, Kilian Kaminski, and Jürgen Riedl, Refurbed has grown into one of the leading platforms for refurbished products in the region. The company now aims to build on its recent growth by entering several additional markets and scaling its marketplace model across the continent.
A marketplace focused on refurbished products
Refurbed operates as an online marketplace that connects consumers with professional refurbishers. These partners restore used electronics and other products before reselling them through the platform.
The assortment includes smartphones, laptops, household appliances, and sports equipment. Products typically undergo multiple testing and repair processes to ensure functionality and quality before being listed for sale.
The refurbished items are usually offered with warranties and at prices lower than new devices. This combination of affordability, quality control, and environmental benefits has helped drive the platform’s growth.
Rapid growth driven by demand
According to the company, more than 10 million products have been sold through the platform so far. Together, these transactions pushed the marketplace’s cumulative GMV beyond €3 billion.
The growth pace has accelerated in recent years. Refurbed reached the €2 billion GMV milestone less than a year earlier, suggesting annual growth of over 40 percent.
A large portion of sales comes from premium technology brands, which now represent the majority of the platform’s transactions. This indicates that refurbished devices are increasingly viewed as reliable alternatives rather than secondary options.
Expansion across Europe
To support its next stage of development, Refurbed is entering more than a dozen additional European markets. Among the new countries targeted for expansion are the United Kingdom, France, Spain, and Poland, along with several markets in Central and Eastern Europe.
Following this expansion, the marketplace will operate in roughly 24 European countries, potentially reaching nearly 500 million consumers.
The move substantially increases the company’s geographic footprint and strengthens its position within Europe’s refurbished products sector.
Funding and profitability support further growth
Refurbed’s expansion strategy is backed by strong financial progress. In 2025, the company secured around €50 million in fresh funding to support international growth and invest in its platform.
The same year, Refurbed also achieved profitability — a key milestone for a marketplace operating in the highly competitive recommerce segment. Profitability gives the company more flexibility to expand while maintaining a sustainable business model.
Recommerce gaining traction in Europe
The rise of platforms such as Refurbed reflects broader changes in European e-commerce. Consumers are increasingly open to purchasing refurbished electronics, particularly as they seek more affordable options and environmentally friendly alternatives.
Economic pressure, sustainability concerns, and growing awareness of electronic waste are all contributing to the expansion of the recommerce market.
At the same time, millions of unused devices remain in circulation across Europe, creating a large supply of products suitable for refurbishment and resale.
Growing competition in the refurbished market
The recommerce sector is attracting increasing attention from specialized platforms. Companies such as Back Market and Swappie are also building marketplaces focused on refurbished electronics.
Despite the competition, the rapid growth of Refurbed suggests that the market still has significant room for expansion as refurbished devices become more mainstream.
A sign of change in European e-commerce
Refurbed’s €3 billion milestone illustrates the growing importance of circular commerce within the online retail ecosystem.
For the wider e-commerce industry, the company’s expansion shows that refurbished products are moving beyond niche status. As more consumers embrace recommerce, circular business models are likely to play an increasingly important role in the future of European online retail.