TikTok Shop to launch in Poland on June 15, 2026

TikTok Shop will officially launch in Poland on June 15, 2026. The feature will allow users to buy products from brands, sellers and creators directly inside the TikTok app, without being redirected to external stores.

TikTok expands social commerce in Europe

Poland will be one of the next European markets to get TikTok Shop. In 2026, the platform is also expanding the service to Austria, Belgium and the Netherlands. For users, this means they will be able to discover products through videos and LIVE shopping streams, then complete purchases in the same app.

Poland’s TikTok community offers strong shopping potential

According to TikTok, more than 14.2 million people in Poland use the app. The platform says users increasingly treat TikTok not only as a place for entertainment, but also as a source of shopping inspiration. The popularity of the #TikTokMadeMeBuyIt trend shows how much influence creators, brands and community-driven content can have on consumer decisions.

Shopping without leaving the app

TikTok Shop is designed to bring entertainment, product discovery and sales into one journey. Products will be showcased in shoppable videos and LIVE streams, shortening the path from inspiration to checkout. This gives sellers a new way to reach audiences, while consumers get a more intuitive way to buy products they discover through content.

InPost and BLIK named as TikTok Shop partners in Poland

The Polish version of TikTok Shop has been adapted to local shopping habits. TikTok has named InPost and BLIK among its key partners in the market. BLIK will support fast and secure payments, while InPost will provide logistics solutions already familiar to Polish online shoppers.

Local sellers gain a new sales channel

TikTok says the launch will create new opportunities for businesses of different sizes, from major brands to local sellers and SMEs. On launch day, TikTok Shop in Poland is expected to feature sellers from categories including fashion, beauty and lifestyle. Early local names include beBIO Cosmetics, Carpatree PL and Cafe Słodziak.

TikTok Shop continues to grow across the EU

TikTok Shop is already available in several European Union markets, including France, Germany, Italy, Spain and Ireland. According to the platform, more than 100,000 European businesses have joined the service. TikTok also points to strong growth in gross merchandise value across existing markets, highlighting the growing role of video-led shopping.

A new stage for social commerce in Poland

The arrival of TikTok Shop in Poland could accelerate the development of social commerce in the country. For brands, it offers a way to build relationships with customers through authentic content and real-time interaction. For users, it means a simpler way to discover, evaluate and buy products directly from the content they already watch every day.