Vinted expands cross-border trading: Germany and Austria now connected

Vinted is continuing its push to build a truly pan-European second-hand marketplace. The platform has now linked its German and Austrian markets, allowing users in both countries to buy and sell directly with one another.

A natural match between two markets

According to the company, bringing Germany and Austria together was a logical next step. The two markets share similar language, shopping habits and user expectations, which should help drive strong engagement on both sides.

For buyers, this means access to a wider selection of second-hand fashion. Sellers, meanwhile, gain exposure to a larger pool of potential customers – something that could accelerate sales and improve pricing opportunities.

Cross-border selling made simple

Vinted emphasizes that the new international setup is designed to feel just like domestic trading. Users don’t need to learn new processes or handle complex logistics.

Shipping labels for cross-border orders are automatically generated within the platform, removing friction for sellers and ensuring a seamless experience. The goal is clear: make second-hand shopping as easy and intuitive as buying new.

Austrian Post joins the ecosystem

A key part of this expansion is the integration of Austrian Post as a logistics partner. Its network – comprising thousands of drop-off points, parcel lockers and partner locations – has been embedded directly into the Vinted app.

This allows users in Austria to ship items to Germany with the same convenience as local deliveries. The move also strengthens Vinted’s logistics backbone, which has become a central part of its broader strategy.

Rapid growth continues

The marketplace’s expansion comes alongside strong business performance. Vinted has seen significant growth in transaction volume and revenue over the past year, while maintaining profitability for several consecutive years.

Germany, once considered a difficult market, has now become one of the company’s key growth drivers. Connecting it with Austria is expected to further boost activity in the region.

New valuation reflects momentum

Alongside the announcement, Vinted revealed a new valuation of around €8 billion following a large secondary share transaction. Existing shareholders sold stakes to new investors, with proceeds going to early backers and employees.

The deal highlights investor confidence in Vinted’s long-term vision – building not just a marketplace, but a fully integrated ecosystem that combines resale, logistics and payments.

Investing in infrastructure

Vinted continues to invest heavily in its own services, including shipping and payments solutions. By strengthening these internal systems, the company aims to improve reliability, reduce costs and scale more efficiently across markets.

With Germany and Austria now connected, Vinted is taking another step toward its broader ambition: making second-hand fashion a mainstream, cross-border shopping experience across Europe.