15 May 2026

What’s New in E-commerce? — May 15, 2026

Marketplace Platforms: Target Competes with Walmart & Amazon

Target Revamps Baby Category to Attract Families

Target is focusing on improving its baby product offerings and overall convenience to better compete with Walmart and Amazon for busy families. This initiative is part of a larger strategy to enhance product quality and customer experience. The move highlights the ongoing battle for market share in the competitive retail landscape, where appealing to specific consumer segments is crucial for success.

Source: Business News / Read more

Exciting Commerce Explores China’s Evolving Delivery Landscape

Exciting Commerce recently concluded a three-and-a-half-week trip to China to study the latest developments in logistics and delivery. The report highlights how railway apps are transforming into comprehensive delivery platforms, streamlining logistics operations. This trend offers valuable insights for cross-border e-commerce businesses looking to optimize their supply chains and adapt to innovative delivery models in the Chinese market.

Source: Exciting Commerce / Read more

B2B Companies Losing Revenue Due to Poor Customer Experience

A report by Publicis Sapient reveals that 57% of B2B companies are losing revenue due to deficiencies in their customer experience. These “order-to-cash” process gaps create friction and negatively impact sales. Addressing these CX issues is crucial for B2B businesses looking to optimize revenue generation and maintain competitiveness in the evolving e-commerce landscape.

Source: etailment.de / Read more

Amazon Replaces Rufus with “Alexa for Shopping”

Amazon is consolidating its AI shopping tools, replacing Rufus with “Alexa for Shopping.” This move integrates Rufus’ capabilities into Alexa, aiming to streamline the shopping experience on Amazon. The shift reflects Amazon’s ongoing efforts to refine its AI strategy and provide a more unified and effective platform for users, potentially impacting how cross-border consumers interact with the marketplace.

Source: Exciting Commerce / Read more

German Accessibility Law (BFSG) Requires Broader Focus Than Simple Compliance

A recent analysis in *etailment.de* argues that simply checking boxes for compliance with the Barrierefreiheitsstärkungsgesetz (BFSG), Germany’s accessibility law, is insufficient. The author suggests that companies should view accessibility as a core element of user experience (UX) to create truly inclusive and effective online shops. This shift in perspective can lead to better shop design and a broader customer base.

Source: etailment.de / Read more

Tariff Refunds Begin After Supreme Court Ruling

Companies are starting to receive tariff refunds following a Supreme Court decision that deemed some of President Trump’s tariffs unconstitutional. This development could improve cash flow for businesses that paid these tariffs, potentially impacting import strategies and pricing for cross-border e-commerce operations. The refunds may also influence future trade negotiations and tariff policies.

Source: Business News / Read more